increase email course open rate
How to Increase Email Course Open Rate with Machine Learning
I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It's extremely useful since it can be applied to a number of different things: subject lines and content of emails, landing pages, home pages, creatives for ads and the list goes on. Also, you can find articles, case studies on split testing for almost anything, except drip campaigns. It's because experimenting with automated emails takes a lot of time and preparation. It is nearly impossible and too technical with most marketing automation tools.